About Raheg

Intelligent graphic formatting, decisions hidden but never absent. Raheg is an Amsterdam software collective that believes most users should never have to read a documentation page just to convert a JPG. The home page sits at three explicit decisions for the most common task; everything else is the algorithm doing the heavy lifting.

Smart defaults, honest controls

Raheg picks the right format for you. The converter measures the input — photographs go to WebP, screenshots with set type go to PNG, transparency goes to PNG or WebP — and presents one button. After the conversion a small panel reveals what we picked, including the byte saving, so the decision is hidden from view but never hidden from inspection. If you disagree, the advanced panel exposes the explicit format menu.

Decision count is the metric

We track the number of explicit decisions a casual user must make to complete the most common task on each page. Raising it above five tends to correlate with abandonment in the upload step. Every new feature passes through a UX review whose first question is “does this raise the decision count, and if yes, can we hide it behind an advanced flag?”.

Honesty as a discipline

Any default we ship is one we can explain in a single sentence. If we cannot, it does not become a default. The result panel makes the algorithm’s choice visible after the fact: chosen format, chosen quality, byte saving in plain language. Hidden but visible, not hidden and absent. That distinction matters; it is the difference between trust and opacity.

Privacy and retention

Working files and decision logs are removed automatically within twenty-four hours. We do not keep behavioural fingerprints on visitors. The cropper runs inside your browser tab; cropped images never reach our servers. Display advertising on the page uses the standard Google AdSense / DoubleClick stack, which has its own opt-out flow described in the privacy page.

Why we keep it free

The public tier is supported by display advertising. Raheg does not maintain a paid “pro” tier; the free version is the version, and we do not believe a sensible default for a JPG-to-WebP conversion needs to be hidden behind a paywall just because a power-user variant is theoretically possible.

Getting in touch

For partnership requests, advertising enquiries or press, please use the same e-mail address with a subject line that starts with “Press” or “Partnership”. We aim to reply within two business days.

Meet the editor